Across the country, 65% to 80% of new customers will never come back.
Most service centers measure sales, car count, and ARO – but ignore the one metric that truly defines business health: customer retention
Customer retention is not about sending campaigns and reminders. It is about building trust, clarity, and long-term relationships, and is a key indicator of long-term financial health.
Four Key Customer Segments
- All Customers
- New Customers
- Returning Customers
- Best Customers
Each Customer Segment is analyzed by comparing three years of sales revenue, customer count, spending, and retention and attrition rates.
Key Customer Metrics by Segment
- Sales Revenue
- Customer Count
- Percentage of sales revenue
- Average visits
- Average repair order
- Annual spend
- Average number of vehicles
- Customer Retention
- Customer Attrition
The Digital Whiteboard
Clear Customer Retention Metrics to measure your shop’s health
Industry benchmarks to manage and track performance.
A practical roadmap to improve customer retention
Schedule a Demo!
The best way to learn what Repair Shop Solutions can offer your business is to see it first hand. Schedule a one-on-one demo today!