By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“ I woke up in the middle of the night thinking of this. Imagine this: You sit down at a restaurant, and instead of handing you a menu, the waiter starts rattling off the restaurant’s offerings. You would expect they would at least start with appetizers, […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“ The “I’ll Call You Back” Bottleneck is Costing You Thousands. As a shop owner, you know the drill: A technician finds a critical brake issue at 10:00 AM. The Service Advisor calls the customer at 10:15 AM. No answer. Voicemail left. The customer calls back […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“ In my 50 years of running shops and training technicians across North America, I’ve seen the same scene play out a thousand times: A talented tech finds $800 worth of necessary safety repairs, but the customer walks away only paying for the $79 […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“. Scott is an ASE Master Tech with 50+ years of experience helping shops grow through better communication. In my 50 years of running shops and training technicians across the country, I’ve seen a recurring frustration. A technician spends 40 minutes performing a meticulous […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“. Scott is an ASE Master Tech with 50+ years of experience helping shops grow through better communication I hear it from shop owners every single week: “Scott, my techs just aren’t doing the inspections. They say they don’t have time, or they just […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“. Scott is an ASE Master Tech with 50+ years of experience helping shops grow through better communication. As an ASE-certified Master Technician with over 50 years in the automotive industry, I’ve seen the same struggle in countless shops: the “stagnant ARO.” If your Average Repair […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“. Scott is an ASE Master Tech with 50+ years of experience helping shops grow through better communication. Most shop owners run their business based on their “gut.” But the most profitable shops do something different: they track their numbers every single day. If you own […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“. Scott is an ASE Master Tech with 50+ years of experience helping shops grow through better communication. The clipboard hanging on your technician’s toolbox or the default inspection software in your shop management system is costing you money. Every day, shops like yours are losing […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“. Scott is an ASE Master Tech with 50+ years of experience helping shops grow through better communication. Do Your Customers Understand Your Vehicle Inspection Report? No. They don’t. Picture this: your auto repair shop sends over a digital report with photos, codes, and mechanic jargon. […]
By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“ Is your auto repair shop reaching its full potential? In today’s competitive landscape, simply providing excellent service isn’t always enough. To truly thrive, you need to understand your business’s performance, identify areas for improvement, and implement strategies for growth. Waiting for your Accountant to review […]