Image showing a frustrated service advisor trying to sell over the phone

By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“ I woke up in the middle of the night thinking of this. Imagine this: You sit down at a restaurant, and instead of handing you a menu, the waiter starts rattling off the restaurant’s offerings.  You would expect they would at least start with appetizers, […]

Digital inspection done on a tablet

By Scott Osborn – ASE Master Technician, Author of “Making Smart Choices“. Scott is an ASE Master Tech with 50+ years of experience helping shops grow through better communication. In my 50 years of running shops and training technicians across the country, I’ve seen a recurring frustration. A technician spends 40 minutes performing a meticulous […]

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